Working for yourself or running a small business can be overwhelming. Focusing on a high quality product and technical business side usually comes first, so it is understandable when public relations slip through the cracks. However, having good PR is an important factor to the long term sustainability and success of your business.
Here are a few friendly reminders that will help you keep your PR in check:
1. Use it or lose it
Many times businesses think that merely having a Facebook page is enough. They do not realize not updating and interacting with potential customers regularly, their page is probably doing more harm than good. Having outdated information or an old page starts to look like a dying business.
Having no Facebook page is better than having a stagnant Facebook page.
Two friends of mine have small businesses that they have recently started. One bakes custom cookies and the other is a hair stylist. They both created Facebook pages to better promote their businesses.
Here are some of the great ways they used their Facebook to engage existing customers and attract new ones:
a. Hold seasonal contests and promotions for your product
Holding a contest every month or two months generates excitement and buzz on social media. This gets others talking and interested in your product and potentially build more business.
For example, have your followers share the page for a chance to win a sweet treat or luxury hairspray, or a discount off their next purchase or service.
b. Post about the latest trends in your business
Whether it’s how cookies are the new cupcake for trendy sweets or a review on the best hairbrushes for different hair types you should always make your posts interesting and useful to your followers.
Find out what is going on right now in your line of work and talk about it on your page.
c. Use seasonal festivities as a way to build business
Is there a big game coming up? Why not suggest bringing custom cookies with your team’s logo to a sports gathering?
Is it almost prom season? A friendly reminder to girls to book their appointment before you are filled up is another great idea.
Use what is going on around you to your businesses advantage.
2. If you want something, ask for it
Don’t underestimate the power of reviews and testimonials. Before I purchase a product or try a new restaurant I look for online reviews first. I am more likely to go with a product with more reviews and an above average score, than new product with zero reviews and no score.
This is the way many consumers think, that is why it is important to make sure you ask for reviews and testimonials.
After you ship your product, throw in a thank you note and ask your customer to go online and share their opinion. After you say goodbye to a client, ask them to post a review of the services they received.
Make it as easy as possible for your customer or client to spread the word. Include the link on your thank you note and on the back of your business card.
3. Don’t take yourself too seriously!
Have fun and let your personality show in your business. People feel a strong sense of loyalty with brands they relate to. So show your fun side, crack jokes and engage your audience in an interesting conversation.
I hope these small tips will help in a big way and make it easier for you to build a successful and sustainable business and allow you not fall behind in your PR.
Have questions, comments for Liv?
Contact her at: (813) 708-1220, Liv@SeligMultimedia.com
Follow her on Twitter: @LivGaggiPR
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